The Build Log

Real-world notes for founders navigating the messy road from idea to launched product.

Jul 8, 202414 min read

When Your MVP Needs a Rewrite vs. Refactor: Decision Framework

Your MVP is struggling under its own weight. Learn when to refactor versus rewrite, what signals demand action, and how to execute either without killing momentum.

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5 Signals Your MVP Pivot Is Overdue (And How to Execute Without Starting Over)

MVP Development

Jul 3, 202413 min read

5 Signals Your MVP Pivot Is Overdue (And How to Execute Without Starting Over)

Your MVP isn't landing with users. Here's how to recognize when a pivot is necessary and execute it without throwing away months of work.

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Startups

Jun 29, 202411 min read

Why Microservices Are Killing Your MVP

That senior engineer convinced you to build a microservices architecture for your MVP. Now you're six months in with nothing to show users. Here's why you chose wrong.

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The Hidden Costs After MVP Launch: Budget for the First Year

MVP Development

Jun 15, 202415 min read

The Hidden Costs After MVP Launch: Budget for the First Year

You budgeted $40,000 for MVP development. You got exactly what you paid for: working software launched to production. Then the first month's AWS bill arrives: $340. Then a critical bug needs fixing: $2,500. Then users request features that unlock...

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When to Graduate from No-Code to Custom Development

Startups

Jun 10, 20248 min read

When to Graduate from No-Code to Custom Development

Bubble got you to product-market fit. Now it's holding you back. Here's how to know when it's time to rebuild and what to expect from the transition.

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Fractional CTO: When You Need One and When You Don't

MVP Development

Jun 8, 202417 min read

Fractional CTO: When You Need One and When You Don't

Your investor asks about your technical strategy. Your developer keeps making decisions you don't understand. You're about to hire your first engineer and have no idea how to evaluate them. Someone suggests you need a fractional CTO.

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Founder Burnout: You're Building Too Much and Shipping Too Little

Startups

Jun 3, 202411 min read

Founder Burnout: You're Building Too Much and Shipping Too Little

Working 80-hour weeks but your product still isn't live. Exhausted from building but have nothing to show users. Here's why you're burning out and how to fix it.

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How to Evaluate MVP Development Quotes: A Pricing Guide

Startups

May 25, 202411 min read

How to Evaluate MVP Development Quotes: A Pricing Guide

Got quotes ranging from $5K to $100K for the same MVP? Here's what different price points actually buy you and how to know if you're getting a fair deal.

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The Technical Cofounder Equity Calculator: What's Fair and What's Not

MVP Development

May 20, 202413 min read

The Technical Cofounder Equity Calculator: What's Fair and What's Not

A developer offers to build your MVP for 20% equity. Another wants 40%. A third says 50/50 or nothing. You have no idea what's fair.

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