Real-world notes for founders navigating the messy road from idea to launched product.
Your Shopify theme breaks at 500 SKUs. Checkout converts at 1.2%. Page speed is 4.5 seconds. Here are the 8 signs you've hit the theme ceiling.
Etsy takes 6.5% + listing fees. At $10K/month revenue, that's $780/month. Here's the technical roadmap for launching your own store without losing momentum.
Shopify apps cost $200-800/month at scale. Here's the exact math on when custom development becomes cheaper, including 3-year TCO analysis.
"Stop guessing how long your MVP will take. Real timelines for web apps, mobile apps, and e-commerce MVPs based on actual project data, not agency sales pitches."
"The 'launch ugly' advice works for some products and destroys others. Here's the framework for deciding when speed beats polish and when it doesn't."
Selling across Shopify, Amazon, and Faire? Here's the build vs buy analysis for inventory sync that prevents overselling without crushing margins.
"Hit economic nexus in multiple states? The technical implementation of sales tax compliance is harder than the accounting. Here's what actually breaks and how to fix it."
Platform migrations take 6-12 months and cost $100K-300K all-in. Here's the breakdown Shopify and BigCommerce migrations teams won't tell you.
"Still processing returns manually? Calculate when your labor costs exceed custom automation development and how to build returns workflows that actually scale."
