Real-world notes for founders navigating the messy road from idea to launched product.
AI coding tools are genuinely useful and genuinely limited. Learn when each tool makes sense and when you still need professional developers.
Your 6-week MVP is now 4 months in with no launch date. Features keep getting added, timelines keep slipping. Here's how to stop the bleeding and actually ship.
Decode developer estimates, technical objections, and scope discussions. Learn what developers actually mean when they say 'it depends' or 'that's non-trivial.
You need to hire developers but don't speak the language. Here's exactly how to communicate your vision without technical expertise, including a copy-paste template.
Your MVP is ready. Features work. Design is polished. You're ready to launch. Then you realize: you have zero users and no idea how to get them.
You're about to sign a development contract. The agency seems great. The price is right. The timeline works. You skim the 12-page agreement, see nothing obviously alarming, and sign.
Learn how to run effective user tests on your MVP. Find usability problems, validate assumptions, and gather feedback that actually improves your product.
