The Build Log

Real-world notes for founders navigating the messy road from idea to launched product.

Essential Guide to Software Development Estimation

MVP Development

Oct 5, 202515 min read

Essential Guide to Software Development Estimation

Understanding how to plan the time and resources for building software.

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Building AI Feedback Loops: Turning User Corrections into Product Improvements

AI Development

Oct 3, 20259 min read

Building AI Feedback Loops: Turning User Corrections into Product Improvements

Your users are fixing your AI's mistakes every day. You're just not capturing that data. Here's how to build feedback loops that turn corrections into systematic improvements.

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Data Science Theater: When Analytics Dashboards Replace Actual Decisions

Startups

Sep 30, 202514 min read

Data Science Theater: When Analytics Dashboards Replace Actual Decisions

Companies spend $250M annually on data initiatives but only 37.8% become data-driven. Your dashboard might be the problem.

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The MVP Rescue Framework: Fix It, Rebuild It, or Walk Away

MVP Development

Sep 28, 20255 min read

The MVP Rescue Framework: Fix It, Rebuild It, or Walk Away

Not every failed MVP deserves a second chance. Here's a framework for evaluating whether your struggling product can be saved—and what "saving it" actually requires.

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AI Response Latency: How to Keep Users Engaged When GPT Takes 10 Seconds

AI Development

Sep 26, 20258 min read

AI Response Latency: How to Keep Users Engaged When GPT Takes 10 Seconds

GPT-4 takes 196ms per token. Reasoning models need 45-120 seconds. Here's how to keep users engaged instead of watching them close the tab during your AI's thinking time.

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Design-Developer Collaboration in Constrained Environments

Startups

Sep 23, 202513 min read

Design-Developer Collaboration in Constrained Environments

Small teams can't afford designer-developer friction. Here's how to ship quality products with limited resources.

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Definition, Steps, and Examples of Proof of Concept (POC)

MVP Development

Sep 21, 20257 min read

Definition, Steps, and Examples of Proof of Concept (POC)

Testing ideas to see if they work before making big plans.

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AI Onboarding UX: Why Users Abandon Your AI Feature in the First 5 Minutes

AI Development

Sep 18, 202514 min read

AI Onboarding UX: Why Users Abandon Your AI Feature in the First 5 Minutes

You built an AI feature. Users try it once and never come back. The problem isn't the AI—it's the first 5 minutes. Here's how to fix the onboarding experience that kills AI product adoption.

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Branding Before Product-Market Fit: Mistake or Strategy?

Startups

Sep 16, 202515 min read

Branding Before Product-Market Fit: Mistake or Strategy?

Startups spend $20K-$60K on branding pre-PMF and regret it. Here's when to invest and when to wait.

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